HEY GIRLS is an authentic brand that does not want to be "in trend". This is a brand about consciousness and safety. About self-esteem and self-love. About restraint in style and experiments. About freedom of choice and individuality. About ideas and inspiration. About self-expression and innovation. HEY GIRLS was created with a diverse audience in mind. An important task of the brand is to try to reduce prejudices against stereotypes imposed by society.